SPECTRUM LABS

Podcast Show Notes with Bill Loucks

Our conversation with Bill Loucks went around the perception cops have on hemp and cannabis, how consumers and businesses in the industry can contribute to a safer use and what further is there to do about a broader awareness of hemp.

Bill started with a couple stories that led to his mindset switch from regarding hemp as a dangerous substance to becoming a commodity.

Moving on, Bill shared his view on law enforcement pointing out that most police officers are unaware of the difference between hemp and cannabis, which leads to confusion and also strengthens stereotypes.

Following the latter, he listed best practice tips for consumers and businesses in the hemp industry, to support the authorities to determine the legality of the product being used or manufactured. For growers, he explained why it is important to communicate with the police on harvest season.

Bill finished with his consideration on the next step in the transition to greater social acceptance around hemp-derived products.

You can reach out to Bill at www.HempCops.com or Bill@hempcops.com to get further guidance and information on training programs.

Podcast Show Notes with Mike Michalowicz

There are approximately 3,000 CBD brands in the United States; how do you stand out in such a large crowd?

Best-selling business author Mike Michalowicz joined us to shed a light on differentiating your business, one particular frustration for many hemp entrepreneurs. From systematizing our business, to taking on the courage to be different than the competition, Mike shares advice for those seeking to turn their brands into unique players in their field.

Spoiler alert: you may start with something really small, you don’t have to re-invent your industry.

For exclusive resources from Mike to our podcast listeners go here.

Mike’s new book Get Different will launch in September and can be found here.

If you’re in the hemp and CBD business, why should a customer do business with you versus every other option, including doing nothing? And you can’t say because your products are better or higher quality… that doesn’t really mean anything because anybody can claim that. Why should somebody REALLY buy CBD from you?

Your business may be doing well now but at some point, it will struggle. Every business goes through ups and downs and you’re probably no special snowflake that this won’t happen to. How will your point of differentiation get you through the dark and hard periods?

I think you will be very excited about this next podcast episode with best selling author Mike Michalowicz.

I’ve read nearly all of Mike’s books and his lessons have been slowly transforming our companies in a very positive and meaningful way.

Mike was kind enough to create a list of resources exclusively for the listeners of the Hemp Startup Journey podcast.

Check out the free resources and learn more about how Mike’s lessons on entrepreneurship transformed him from struggling and depressed to loving his work and being fulfilled by it.