#23. How To Launch A Cannabis Brand In 2021 And Beyond – with Nancy Whiteman of Wana Brands (podcast)
Podcast Show Notes with Nancy Whiteman
One of the most relevant personalities in the Cannabis Industry, Nancy Whiteman shares her insights on the creation of brands and products in a highly competitive, challenging and saturated market.
Amidst bigger competition, unclear regulations and more selective dispensaries, Nancy stands by starting with the value and with the product rather than on visual aspects. For Wana Brands introducing gummies was a novelty, and even so they dedicated effort to improving their manufacturing process to elevate the product quality – resulting in a key market differentiator.
How can a Cannabis company decide where to focus as they grow and scale? Nancy talks about understanding the market and the powerful role of innovation in the cannabis and hemp space, which also represents a huge source of opportunities when combined with market and consumer research.
Wrapping up, our guest shares her take on how entrepreneurs should prepare for the future in the hemp space
You may connect with Nancy on her LinkedIn.
Who is Nancy Whiteman?
Heralded as “The Queen of Legal Weed” by Inc. (May 2017) and “The Martha Stewart of Edibles” by Entrepreneur (Jan. 2019), Nancy Whiteman is CEO of Wana Brands, North America’s No 1 producer of top selling cannabis infused products. The portfolio of diverse forms–including four different CBD/THC ratios as well as a variety of different dosages, onset times and duration of effects–is designed so products can be used singly or in combination to address specific health, wellness and recreational needs. Nancy leads the company’s strategic vision and has been instrumental in Wana Brands’ growth into new and emerging markets. She also directs the development of partnerships and licensing agreements domestically and internationally. Nancy founded Wana Wellness Hemp Herbal Supplements leveraging her expertise in cannabinoid innovation and product development. Nancy serves on the Marijuana Business Daily Advisory Board and the Benzinga Cannabis Advisory Board. She was recognized as one of Green Entrepreneur’s 35 Most Influential Women in Cannabis (May 2020) and named MJBizDaily’s first-ever Industry Impact Award Winner (December 2019). She was one of six women included in High Times 100 (March 2019) and was listed as No. 3 in Cannabis Business Executive’s 2019 Power Women in Cannabis (May 2019). She is a member of the Colorado Cannabis Manufacturers Association, National Cannabis Industry Association, Cannabis Trade Federation and Marijuana Policy Project. Prior to Wana, Nancy was a principal with The Whiteman Group, a sales and marketing consultancy, and previously held a range of senior level marketing and business development positions including Vice President, Marketing and New Corporate Ventures for the Paul Revere Insurance Group in Massachusetts. Nancy holds a Bachelor of Science from Cornell University and an MBA from the University of Massachusetts at Amherst.
About Spectrum Labs
At Spectrum Labs, we source local hemp and extract high-quality Full Spectrum Hemp extracts that even our families can use.
Spectrum Labs can manufacture these full-spectrum hemp extracts:
- CBD + CBG Gummies
- Custom formulations
To learn more about Spectrum Labs, visit
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