#24. The Surprising Risks of Marketing CBD Products – with Asa Waldstein (podcast)
Podcast Show Notes with Asa Waldstein
In this engaging conversation with FDA compliance expert Asa Waldstein, we discuss how to avoid a FDA warning letter which surprisingly goes way beyond what businesses state on a product label. We cover best practices for CBD company social media managers, effective marketing messages with lower risk language, dos and don’ts of reposting and hashtags, mitigating compliance risk, avoiding making CBD health claims and how to market your products instead.
You will find out what it means for Asa to Create Authentic Excitement in your differentiation strategy and the peace of mind you may get from it.
We also discuss cGMP compliance and Asa’s recommendations for Spectrum Labs’ GMP accreditation journey.
You may connect with Asa on his LinkedIn and website. Read more about the Warning Letter Review blog post referenced in this episode.
Listen on: Apple Podcasts | Google Play | Spotify
Who is Asa Waldstein?
Founder & Principal: Supplement Advisory Group
American Herbal Products Association (AHPA) Cannabis Committee Chair
Asa Waldstein is a Certified Clinical Herbalist (CCH) with 20 years of experience developing and implementing compliant marketing and cGMP manufacturing processes in the dietary supplement and hemp industries. Asa has formulated, manufactured, and marketed hundreds of products in a compliant manner and has helped oversee three FDA CFR 111 audits without any 483s. Asa is Chair of AHPA’s (American Herbal Products Association) Cannabis Committee. He is also founder and principal of the consulting company Supplement Advisory Group and his Regulatory Education Series platform hosts free events for the community on FDA/FTC enforcement trend analysis, social media marketing principles, and manufacturing efficiency principles.
About Spectrum Labs
At Spectrum Labs, we source local hemp and extract high-quality Full Spectrum Hemp extracts that even our families can use.
Spectrum Labs can manufacture these full-spectrum hemp extracts:
- CBD + CBG Gummies
- Custom formulations
To learn more about Spectrum Labs, visit
www.TheSpectrumLabs.com or contact us at (828) 229-7952
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cannabis, hemp, law, marketing