Podcast Show Notes with Nancy Whiteman
One of the most relevant personalities in the Cannabis Industry, Nancy Whiteman shares her insights on the creation of brands and products in a highly competitive, challenging and saturated market.
Amidst bigger competition, unclear regulations and more selective dispensaries, Nancy stands by starting with the value and with the product rather than on visual aspects. For Wana Brands introducing gummies was a novelty, and even so they dedicated effort to improving their manufacturing process to elevate the product quality – resulting in a key market differentiator.
How can a Cannabis company decide where to focus as they grow and scale? Nancy talks about understanding the market and the powerful role of innovation in the cannabis and hemp space, which also represents a huge source of opportunities when combined with market and consumer research.
Wrapping up, our guest shares her take on how entrepreneurs should prepare for the future in the hemp space
You may connect with Nancy on her LinkedIn.