Spectrum Labs is a hemp CBD extractor located in South Asheville, NC. Our team does what we promise and focus on crafstmanship, long-term relationships and win-win partnerships.

#28. Making Cannabis Industry Available to Everyone – with Brandon Banks of MCBA (podcast)

Podcast Show Notes with Brandon Banks

Self-taught cannabis cultivator and business owner, Brandon Banks, stands up for minority inclusion in the industry both as an individual and as a member of Minority Cannabis Business Association. Listen to his passionate journey of getting into the industry from growing sprouts in his basement to award-winning cannabis strains, and becoming a dispensary owner.

Despite more state regulations being progressively created in the US, there are significant gaps on social equity and industry accessibility to minorities. Community reinvestment and license openings are just a couple of goals in the MCBA’s work. Their members participate in policy creation to raise these matters and aim for more inclusive legal frameworks.

You can get in touch with Brandon at brandonb@minoritycannabis.org or visit minoritycannabis.org to learn more.

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#27. Helping Law Enforcement Understand The Differences Between Hemp and Cannabis – with Bill Loucks of Hemp Cops (podcast)

Podcast Show Notes with Bill Loucks

Our conversation with Bill Loucks went around the perception cops have on hemp and cannabis, how consumers and businesses in the industry can contribute to a safer use and what further is there to do about a broader awareness of hemp.

Bill started with a couple stories that led to his mindset switch from regarding hemp as a dangerous substance to becoming a commodity.

Moving on, Bill shared his view on law enforcement pointing out that most police officers are unaware of the difference between hemp and cannabis, which leads to confusion and also strengthens stereotypes.

Following the latter, he listed best practice tips for consumers and businesses in the hemp industry, to support the authorities to determine the legality of the product being used or manufactured. For growers, he explained why it is important to communicate with the police on harvest season.

Bill finished with his consideration on the next step in the transition to greater social acceptance around hemp-derived products.

You can reach out to Bill at www.HempCops.com or Bill@hempcops.com to get further guidance and information on training programs.

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#26. How can we get our CBD business to stand out from the other 2,999 competitors? – with Mike Michalowicz (podcast)

Podcast Show Notes with Mike Michalowicz

There are approximately 3,000 CBD brands in the United States; how do you stand out in such a large crowd?

Best-selling business author Mike Michalowicz joined us to shed a light on differentiating your business, one particular frustration for many hemp entrepreneurs. From systematizing our business, to taking on the courage to be different than the competition, Mike shares advice for those seeking to turn their brands into unique players in their field.

Spoiler alert: you may start with something really small, you don’t have to re-invent your industry.

For exclusive resources from Mike to our podcast listeners go here.

Mike’s new book Get Different will launch in September and can be found here.

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Mike Michalowicz Shares a Free Resource List for Hemp Startup Journey Podcast Listeners

If you’re in the hemp and CBD business, why should a customer do business with you versus every other option, including doing nothing? And you can’t say because your products are better or higher quality… that doesn’t really mean anything because anybody can claim that. Why should somebody REALLY buy CBD from you?

Your business may be doing well now but at some point, it will struggle. Every business goes through ups and downs and you’re probably no special snowflake that this won’t happen to. How will your point of differentiation get you through the dark and hard periods?

I think you will be very excited about this next podcast episode with best selling author Mike Michalowicz.

I’ve read nearly all of Mike’s books and his lessons have been slowly transforming our companies in a very positive and meaningful way.

Mike was kind enough to create a list of resources exclusively for the listeners of the Hemp Startup Journey podcast.

Check out the free resources and learn more about how Mike’s lessons on entrepreneurship transformed him from struggling and depressed to loving his work and being fulfilled by it.

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#25. How Building Community Can Create a Great Cannabis Brand – with Ladies of Paradise (podcast)

Podcast Show Notes with Ladies of Paradise

Creativity and Cannabis go together. In this episode, Jade and Harlee, owners of Ladies of Paradise and Lady Jays prove the point. They use branding, unique events, and their own line of smokables to make people, especially women, feel comfortable with consumption of cannabis.

Learn how Jade and Harlee do really cool branding that gets people talking and sharing their message.

The Ladies shared their perspective on industrial hemp for the future, and how positioning themselves with hemp today is strategic to take on upcoming opportunities arising from new regulations.

The conversation wrapped up with a brief story highlighting how their business has taken part in opportunities for giving back to society.

Get in touch with Ladies of Paradise at:

Web: Ladies of Paradise / Lady Jays

Instagram: @ladiesofparadise @smokeladyjays

@heyjadehey @harleecase

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#24. The Surprising Risks of Marketing CBD Products – with Asa Waldstein (podcast)

Podcast Show Notes with Asa Waldstein

In this engaging conversation with FDA compliance expert Asa Waldstein, we discuss how to avoid a FDA warning letter which surprisingly goes way beyond what businesses state on a product label. We cover best practices for CBD company social media managers, effective marketing messages with lower risk language, dos and don’ts of reposting and hashtags, mitigating compliance risk, avoiding making CBD health claims and how to market your products instead.

You will find out what it means for Asa to Create Authentic Excitement in your differentiation strategy and the peace of mind you may get from it.

We also discuss cGMP compliance and Asa’s recommendations for Spectrum Labs’ GMP accreditation journey.

You may connect with Asa on his LinkedIn and website. Read more about the Warning Letter Review blog post referenced in this episode.

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#23. How To Launch A Cannabis Brand In 2021 And Beyond – with Nancy Whiteman of Wana Brands (podcast)

Podcast Show Notes with Nancy Whiteman

One of the most relevant personalities in the Cannabis Industry, Nancy Whiteman shares her insights on the creation of brands and products in a highly competitive, challenging and saturated market.

Amidst bigger competition, unclear regulations and more selective dispensaries, Nancy stands by starting with the value and with the product rather than on visual aspects. For Wana Brands introducing gummies was a novelty, and even so they dedicated effort to improving their manufacturing process to elevate the product quality – resulting in a key market differentiator.

How can a Cannabis company decide where to focus as they grow and scale? Nancy talks about understanding the market and the powerful role of innovation in the cannabis and hemp space, which also represents a huge source of opportunities when combined with market and consumer research.

Wrapping up, our guest shares her take on how entrepreneurs should prepare for the future in the hemp space

You may connect with Nancy on her LinkedIn.

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Jenna-Wadsworth-on-The-Hemp-Startup-Journey

#22. Running for Commissioner of Agriculture – with Jenna Wadsworth, Democratic Candidate

Podcast Show Notes with Jenna Wadsworth

Running for NC Agriculture and Consumer Affairs Commissioner, Jenna Wadsworth, is here to talk about the responsibilities of a commissioner of agriculture which include protecting, maintaining and enhancing the production of North Carolina agriculture, as well as promoting public health programs. We also discussed how the legalization of the hemp industry could be an opportunity for farmers in North Carolina.

Wadsworth is committed to take care of social, environmental and economic justice. She wants to address environmental issues especially for those who have suffered through natural disasters. Additionally, Wadsworth said she wants to emphasize the reality of climate change.

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#21. Is The NC Hemp Pilot Program Really Dead? with Marne Coit, NC State University (Podcast)

Podcast Show Notes with Dr. Marne Coit

NC-based Agricultural Law Lecturer, Dr. Marne Coit, is back to talk about the expiration of state hemp pilot programs at the end of October 2020. We discussed anticipated changes to licensing, compliance testing, and regulations when the program ends. This is an important topic as people in the state have concerns, anxiety over what’s going to happen next, and how it will impact entrepreneurs, farmers, etc.

Disclaimer: The views and opinions expressed in this episode are those of the guest and do not necessarily reflect the official policy or position of the guest’s employers. The guest is not providing legal guidance.

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20. Nurses Leading Cannabis Care – With Eloise Theisen, American Cannabis Nurses Association (podcast)

Podcast Show Notes with Eloise Theisen

In this episode, I sit down with Nurse Practitioner Eloise Theisen. We discussed the challenges and opportunities with cannabis in healthcare. It’s an important conversation because an increasing number of patients are using cannabis and so it’s imperative that healthcare professionals are educated in this natural medicine.

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