In this engaging conversation with FDA compliance expert Asa Waldstein, we discuss how to avoid a FDA warning letter which surprisingly goes way beyond what businesses state on a product label. We cover best practices for CBD company social media managers, effective marketing messages with lower risk language, dos and don’ts of reposting and hashtags, mitigating compliance risk, avoiding making CBD health claims and how to market your products instead.
You will find out what it means for Asa to Create Authentic Excitement in your differentiation strategy and the peace of mind you may get from it.
We also discuss cGMP compliance and Asa’s recommendations for Spectrum Labs’ GMP accreditation journey.
Rod Kight is the principal of Kight Law Office PC, which represents businesses in the cannabis industry, including hemp and CBD, throughout the USA and the world. Rod edits the popular Kight On Cannabis law blog and wrote “Cannabis Business Law-What You Need to Know”, a cannabis law primer for business executives published by Aspatore Books. Rod speaks at national cannabis conferences, drafts cannabis legislation, and is regularly quoted on cannabis matters in the media, including Time, Wall Street Journal, Business Insider, and Business Insurance. He was recently named a “Top 30 Powerful Cannabis Litigator” by MG Magazine and one of the “100 People You Should Know” by Hemp Connoisseur Magazine. Rod testified at the FDA public hearing on cannabis. He writes and sits on the advisory board for the American Journal of Endocannabinoid Medicine, a peer-reviewed publication.
Rod believes strongly in personal and medical cannabis use for many reasons, including that it helped him during chemotherapy treatments for cancer. He is an attorney advocate for NORML, and a member of the International Cannabis Bar Association, the National Cannabis Industry Association, the Hemp Industries Association, the North Carolina Industrial Hemp Association, and the South Carolina Hemp Farmers Association.
Rod is married to his elementary school sweetheart, Ashley. She is also his office manager. They raise 5 children. Rod plays guitar in a rock band. You may contact him by email at [email protected] or phone (828-255-9881).
2:30 Parenting stuff 😂 3:00 Superlawyers recognition 5:00 Rod’s growth with his law firm 6:30 Marijuana legalization in North Carolina 8:30 How long will it take for North Carolina to legalize Marijuana? 10:00 How to handle disparities between cannabis lab results? 11:00 What to look for with cannabis testing labs 17:00 What is Rod noticing with his recent client requests 21:00 Explanation of efficient breach of contracts 22:00 Will USDA interim hemp regulations help stabilize the cannabis industry? 27:00 Rod’s 2020 hemp and cannabis predictions 28:00 CBD will go mainstream 30:00 Crossing the Chasm as it relates to CBD adaptation in the marketplace 33:00 Track and Trace Hemp products 38:00 Vaping crisis 39:00 Does blockchain have a place in tracking hemp? 40:00 Availability of novel cannabinoids in the market: CBG, CBC, CBN, THCV 43:00 International CBD market will emerge 44:00 How to start considering exporting hemp and cannabis outside of the US 47:00 Upcoming international cannabis conferences 47:30 Insolvencies and bankruptcies in hemp and cannabis industry 50:00 Financial institutions courting hemp industry 52:00 Hemp industry opportunities; high risk, high reward 55:00 Reasons why international market is interested in US-based hemp and cannabis 56:00 How to connect with Rod Kight
About Spectrum Labs
At Spectrum Labs, we source local hemp and extract high-quality Full Spectrum Hemp extracts that even our families can use.
Spectrum Labs can manufacture these full-spectrum hemp extracts:
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