Spectrum Labs is a hemp CBD extractor located in South Asheville, NC. Our team does what we promise and focus on crafstmanship, long-term relationships and win-win partnerships.

Tag: marketing

#24. The Surprising Risks of Marketing CBD Products – with Asa Waldstein (podcast)

Podcast Show Notes with Asa Waldstein

In this engaging conversation with FDA compliance expert Asa Waldstein, we discuss how to avoid a FDA warning letter which surprisingly goes way beyond what businesses state on a product label. We cover best practices for CBD company social media managers, effective marketing messages with lower risk language, dos and don’ts of reposting and hashtags, mitigating compliance risk, avoiding making CBD health claims and how to market your products instead.

You will find out what it means for Asa to Create Authentic Excitement in your differentiation strategy and the peace of mind you may get from it.

We also discuss cGMP compliance and Asa’s recommendations for Spectrum Labs’ GMP accreditation journey.

You may connect with Asa on his LinkedIn and website. Read more about the Warning Letter Review blog post referenced in this episode.

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#23. How To Launch A Cannabis Brand In 2021 And Beyond – with Nancy Whiteman of Wana Brands (podcast)

Podcast Show Notes with Nancy Whiteman

One of the most relevant personalities in the Cannabis Industry, Nancy Whiteman shares her insights on the creation of brands and products in a highly competitive, challenging and saturated market.

Amidst bigger competition, unclear regulations and more selective dispensaries, Nancy stands by starting with the value and with the product rather than on visual aspects. For Wana Brands introducing gummies was a novelty, and even so they dedicated effort to improving their manufacturing process to elevate the product quality – resulting in a key market differentiator.

How can a Cannabis company decide where to focus as they grow and scale? Nancy talks about understanding the market and the powerful role of innovation in the cannabis and hemp space, which also represents a huge source of opportunities when combined with market and consumer research.

Wrapping up, our guest shares her take on how entrepreneurs should prepare for the future in the hemp space

You may connect with Nancy on her LinkedIn.

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Spectrum Labs
2690 Hendersonville Rd
Arden, NC 28704

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(828) 229-7952

info@thespectrumlabs.com